#case_study

Instagram Highlight Reorder - to showcase different parts, solutions and offerings of individual brands and businesses

Introduction

Businesses and personal brands use Instagram highlights to feature their top services, products, or content. However, whenever they update a highlight with new stories, the entire order of highlights is rearranged. This automatic reordering often disrupts the intended display, causing frustration and leading users to devise their own complex methods to maintain a preferred order. A solution was needed to allow users to reorder highlights without these hassles.

Research and Insights

To understand the extent of the problem, I conducted informal research by asking users on my WhatsApp contact list if they had encountered this issue. As this was a problem I personally faced, I was keen to gather additional perspectives. I received 2-3 positive affirmations, confirming that this was a common frustration among Instagram users.

Solutions - Flow #1

In 3 Steps, manually reorder your highlights

Customize

Reorder

Assign position

Flow #2

Manage your highlights order settings to suit your profile needs

Profile menu

Your activity

Highlights

Order settings

Change default

Flow #3

Add/Create a new highlight with manual ordering settings as default

Customize

Your activity

Highlights

Order settings

Change default